founded in 2018, PRU is a series of garments and accessories created by prudence mccallum. each item is handmade in their studio in brooklyn, new york.
passionate about the impact of fashion on the planet and its people, prudence mixes and repurposes materials ranging from precious antique lace and high end overstock ribbon to thrifted coats and factory-rejected t-shirts.
with over a decade of experience in the fashion industry, prudence has worked with esteemed designers narciso rodriguez, marc jacobs, and reem acra, as well as prominent brands like coach.
photo by thursday afternoon
